Franchise Value Rising

The Tennessee Titans franchise value has risen 34 percent since 2016.

That’s a a significant increase in just twelve months, but a change in leadership and new ideas are driving the franchise improvement on and off the field.

Since Amy Adams-Strunk- daughter of team founder Bud Adams- assumed control the Titans have undertook major renovations at St. Thomas Sports park that included a new updated and impressive player locker room.

In this Wednesday, Sept. 23, 2015 photo, Tennessee Titans linebacker Derrick Morgan rides through the locker room on a motorized skateboard in Nashville, Tenn. Many of the Titans players use the devices to travel through the team’s facility. (AP Photo/Mark Humphrey)

The practice bubble was replaced with a new and better version. The facility is currently undergoing more work as construction i currently in progress to enlarge the weight room.

Forbes has noticed the increase as well. In their yearly review of the top 50 sports franchises in the world, the Titans currently rank 34th in the world with an estimated value of $2 billion dollars.

A ranking of 39th in the world of all sports is impressive, but how does that stand against the other 31 NFL franchises?


Titans  Franchise Vs NFL

The Dallas Cowboys are the benchmark of not only the NFL but all sports franchises, ranking number on in the top 50 and NFL with an estimated  value of $4.2 billion.

The New England Patriots with a value of $3.4 billion are  second in the NFL, but only 6th overall.

The Titans ranking in the top 50 is great, but it is only good for 24th  in the NFL and third in the AFC South behind Houston and Indianapolis.

So how can the Titans continue to climb the list?

Franchise On The Field

Improving in the rankings is as simple as winning on the field.

Almost all of the NFL franchises in the top 50 that rank ahead of the Titans have won a Super Bowl.

Only Atlanta, Houston,  San Diego (Now LA) Chargers, Philadelphia and Minnesota rank higher without a Lombardi Trophy to call their own.

Atlanta and Carolina have appeared in a Super Bowl in the last two season. The Eagles, Vikings and Chargers have longer droughts than the Titans since their last appearance in the big game.

Experts are projecting the Titans as an “it team” in 2017 with a chance to make the playoff and be a factor. I the team can meet those projections the upward trend of rising in the top 50 will continue.

Winning a Super Bowl would be the biggest boost possible.