When Jerry Jones envisioned a new facility that brought Dallas Cowboys players alongside fans and allowed for an experience like no other, he never knew just how close fans could be to their favorite players.

“When this all started, the dream was to engage fans with our team,” Jones stated. “The dream was to some how make it so so how not just our fans, but all could integrate within what goes with the NFL and the Dallas Cowboys.”

Today, Cowboys Fit at The Star in Frisco opened. Here’s the Jones family performing the official ribbon cutting:

It’s been a dream for the Jones family to share such a unique facilities with fans. “We wanted the leverage the visibility of the Cowboys to create something that is internationally known … this is a monumental day in the history and tradition of the Cowboys. We are adding to the Cowboys headquarters with Cowboys Fit, a world class training facility. This is an incredibly unique way for our fans to engage with the Cowboys in an experience never seen before. At Cowboys Fit, you don’t have to be a world class athlete to train in a world class performance training center.”

Jones Jr. and Mark Mastrov, founder of 24 Hour Fitness partnered on creating the facility which will allow certain times in which players will take spin and yoga classes with fans. According to the Star Telegram Cowboys Fit has boutique-style classes, a rooftop deck and 25-meter lap pool overlooking the Cowboys practice fields, a health and nutrition bar, a 40-yard indoor fitness turf, more the 100 fee weights, more than 40 selectorized machines and 90 pieces of interactive cardio.

Fans will also enjoy being surrounded by huge wall murals of players like Dak Prescott and Ezekiel Elliott. Check out Dez Bryant enjoying a massage at Cowboys Fit today:

Pricing for Cowboys Fit can be found HERE.


Lauren Scullion is a lifelong Cowboys fan, secret Packers fan, Dallas Cowboys/ NFL writer, social media guru and NFC East know-it-all.