The Chicago Bears are really struggling with this whole Twitter thing. In their attempts to secure a special Twitter hashtag for NFL purposes (i.e. #OnePride for the Detroit Lions) they’ve run into trademark issue after trademark issue. The latest defeat comes at the hands of the University of California, Berkeley, where the Golden Bears have crushed Chicago’s attempts to trademark #GoBears.

And the #GoBears has been reclaimed from the Chicago Bears. Trademark law wins again— Cal Rivals (@CalRivals) September 11, 2017

Cal trademarked “Go Bears” back in 2004, along with a number of bear-themed slogans and hashtags. Chicago really should have done their homework if they didn’t want to get shown up by a bunch of college kids.
This isn’t just a frivolous case either.


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