Is it weird that the California Golden Bears are intermingling with fashion? Is it weird that this isn’t even the first time that Berkeley has intersected with high fashion? (I had a professor who doubled as a photographer and took time off [in the middle of the semester] to shoot Fashion Week.)
The extent to which we here—primarily coming together as fans of Cal Athletics—discuss fashion typically does not go beyond a group of mostly old, pot-bellied men declaring that we know what’s most alluring to a group of athletic young men and women who have yet to reach their quarter-life crises.
But today, Cal fashion goes beyond the offerings of the Student Store or Futura. Cal surpasses mere branding opportunities with Victoria Secret’s Pink or logo’d Dockets by entering a realm that would dazzle the sartorial sensibilities of Señor TwistNHook himself.

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