Another year of BYU50 gets underway on Fri. Jul 13 in Alabama. The campaign marks 50 days till the start of BYU Football’s season, spans across all 50 states, and rewards faithful fans with various BYU merchandise. Last year it was official BYU helmets. This year, the rules and the prizes are changing. BYU has partnered with Nike to fill the BYU50 boxes. Though fans won’t know exactly what’s in them until the 13, they can be sure that it will be good.

Just got a preview of the @BYUfootball #BYU50 box content and I can say that True Cougar fans will kick themselves if they don’t get one. Major kudos to BYU marketing and their athletic wear sponsor.— Charles Kano (@CharlesKano) July 11, 2018

As for the rules… They’ve changed to hopefully provide participants with much better chances of winning than they’ve had in the past.

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